Principles of Product Stewardship

The following Principles include key elements that should be included in all Product Stewardship schemes in New Zealand. These Principles are aspirational and considered best practice to achieve maximum results.

Without an e-waste product stewardship scheme, some companies in NZ strip e-waste of valuable materials and dump the costly parts – sometimes on the side of the road.
Many people think they are doing the right thing taking their e-waste to a recycler – unaware that ‘free’ recycling services may mean some parts will be dumped or sent to land fill.
Always ask for proof the recycler meets the joint standard, “AS/NZS 5377:2013 Collection, storage, transport and treatment of end-of-life electrical and electronic equipment”.

Producer Responsibility:

  • Producers are required to design, manage, and finance programs for end-of-life management of their products and packaging as a condition of sale. These programs may or may not use existing collection and processing infrastructure. Programs should cover all products in a given category, including those from companies’ no longer in business and from companies that cannot be identified.

Level Playing Field

  • All producers within a particular product category have the same requirements, whether they choose to meet them individually or jointly with other producers.


  • Producers have flexibility to design the product management system to meet the performance goals established by government, with minimum government involvement.
  • Producer-managed systems must follow the resource conservation hierarchy of reduce, reuse, recycle, and beneficially use, as appropriate.
  • Products must be managed in a manner that is protective of human health and the environment.
  • Producers design and implement public education programs to ensure achievement of performance goals and standards established by government.
  • All consumers have convenient access to collection opportunities without charge.

Transparency and Accountability

  • Government is responsible for ensuring that producer programs are transparent and accountable to the public.
  • Producer programs, including their development and the fate of products managed, provide opportunity for input by all stakeholders.

Roles for Government, Retailers and Consumers

  • Government is responsible for ensuring a level playing field for all parties in the product value chain to maintain a competitive marketplace with open access to all, for setting and enforcing performance goals and standards, for supporting industry programs through procurement, and for helping educate the public.
  • Retailers only sell brands within a covered product category that are made by producers participating in an industry program, and are responsible for providing information to consumers on how to access the programs.
  • Consumers have a responsibility to reduce waste, reuse products, use take-back and other collection programs, and make appropriate purchasing decisions based on available information about product impacts and benefits.

Environmental impacts / Climate change

  • When designing programs for end-of-life management of products and packaging, the impacts on the environment and climate change should be taken into account.